Tag Archives: Ken McCarthy

Ken McCarthy: The FIRST Internet Marketing Expert on What You Need To Know To Succeed Online

Ken McCarthy, The FIRST Internet Marketing Expert

In 1994, Ken McCarthy put on the first ever seminar on marketing on the internet, in the heart of Silicon Valley.  At this seminar, he covered the breakthrough technologies of banner advertising and email marketing.  He covered the importance of calculating click-through rates.  He taught that the internet is, at its core, just another medium […]

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