About

“Use Roy’s techniques and you’ll see a lot more cash coming to you almost immediately”

Michael Masterson, Best-Selling Author, Serial Entrepreneur,
and Partner in a $500 Million Publishing Empire

After graduating college with a degree in psychology and an average-yet-unimpressive GPA, Roy realized he had little in the way of job prospects. He worked call center customer service for a while, but the pay, hours, and freedom were dismal.

Then, he discovered direct response copywriting and the wide world of publishing and information marketing.

In the better part of a decade since then, Roy has:

– Developed a reputation for breaking sales records at his clients’ businesses, through both marketing strategy and copywriting

– Forced a client — for the first time in their decade+ in business — to stop sales of a new product to keep up with demand

– Attracted tens of thousands to register for and attend events designed to sell products and services

– Landed JV deals for clients worth hundreds of thousands in new customer revenue

– Generated seven-figure sales volumes in weeks, not months or years

– Earned a $10,000 “big check” award as the hottest up-and-coming direct response copywriter in the business

– Written a book with “America’s Top Copywriter” Bob Bly on the world’s most advanced marketing testing and optimization technique, called The Taguchi Testing Handbook

– Been featured by Early to Rise, AWAI, Clayton Makepeace’s The Total Package, Ken McCarthy’s The System Club and others for his marketing and copywriting expertise

– Put client’s business in Inc. Magazine’s list of America’s fastest-growing private businesses (at which time the client bought the most expensive house in the county)

– Sold product, continuity programs, and seminar seats for household names within the investment, personal development, marketing and business, and other industries

All along, Roy has turned to the world’s leading experts to find out what works to create more business success.  Now, he’s turning to those same experts to share their insights, strategies, and secrets with you!