Lori Haller on Direct Marketing Design for Fun and Profit

Lori Haller on Direct Marketing Design for Fun and Profit

Lori Haller on Direct Marketing Design for Fun and Profit

If you’re a direct marketer — all I need to tell you is Gary Bencivenga hired her to design his projects.

If not — telling you she did book promotions for Oprah might be enough.

I could go down the list.  Lori Haller does design for the best marketers in the business. She’s widely considered one of the most talented direct response designers working today.

And she earned her reputation the same way the best copywriters and marketers earned theirs — response.

In short, she knows the design that works in direct marketing.

I have to admit, I’m often rough on graphic designers. Largely because in image advertising, design is king and selling message (and the sale) doesn’t matter. When really, it’s not designers I don’t like — it’s this attitude.

Lori’s different. She has decades of experience in the trenches of direct response. She’s probably seen more split run test results — in more different businesses — than 99.9% of working marketers.

She can look at a marketing piece and in 60 seconds give you 5 ways you could boost response with the right design changes.

And in this LIVE! with Roy interview, she shares some of the secrets of what works in direct marketing design…

  • The most important thing a designer needs to know before they touch a marketing piece – this “common” copywriting wisdom may seem irrelevant to designers, but not if you want high response!
  • Why Lori designs as many as 20 different front pages for a direct mailing piece — and how she thinks of the cover to maximize response.
  • A live walk-through of why she did what she did in a real direct marketing control that’s still running (download link below).
  • Little design tricks to keep readers reading… All the way to the order form!
  • When readers must see something before ordering, do this — plus a trick Lori uses to send hot prospects right to the moment of truth — where they buy!
  • The secret to getting that perfect graphic or image — when you can’t find it anywhere.
  • How copywriters and designers can work together to maximize response (this is one of Lori’s clients’ secret weapons).
  • The right mental state to create breakthrough results — here’s how to get in the zone (and why Lori might not answer her phone at certain hours of the work day)

And here’s the thing. None of the guests on LIVE! With Roy are boring. But Lori’s energy, excitement, and enthusiasm for what she does is 10 clicks above the rest of us (me included). Which makes this enlightening interview also quite entertaining.

If you want to know how to make the design of your marketing pieces an asset… How to design to increase response… This interview is a MUST-LISTEN!

What are you waiting for?

Lori Haller on Direct Marketing Design for Fun and Profit

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Links to additional Lori Haller resources:

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Mike Capuzzi on CopyDoodles and How to Instantly Increase Your Sales and Profits with Copy Cosmetics

Mike Capuzzi on CopyDoodles and How to Instantly Increase Your Sales and Profits with Copy Cosmetics

Mike Capuzzi on CopyDoodles and How to Instantly Increase Your Sales and Profits with Copy Cosmetics

Important:
What if you could paste a few images into your sales letter, website, or other marketing materials — and see response rates shoot up 50% to 200% or more?

The guest for this LIVE! with Roy interview has — over the past several years — literally changed the look of direct response marketing online.

Whether you know it or not, you’ve probably seen Mike Capuzzi’s work.  The handwriting above is a great example.  It’s a type of graphic called “CopyDoodles.”  Or more generally, Dan Kennedy first gave these graphic elements the name “copy cosmetics.”

These are simple pictures you can add to your marketing materials to draw attention to the most important points you’re making.

While they started as handwriting — like you see here — they’ve expanded…  They now include…

Text, shapes, pictures (post-its, push-pins, coffee stains, etc), animated writing, handwriting fonts to make your own, plus custom comics, web buttons, stamps, and more…

I know — if you’re like many people — your first gut reaction might be, “But that will make my marketing ugly!” — though you may want to think twice…

Because the simple addition of these cosmetic elements can as much as triple response — without changing any other part of your marketing!

Not only that — as you listen to the interview you’ll hear specific case studies where marketers and business owners have used this type of graphic to simply re-use marketing that’s already working…  And generate instant sales and cash flow infusions.

But here’s the thing — you can also DECREASE response if you use these in the wrong way…

That’s why you’ll want to listen to this entire interview.  Because Mike describes the right way to use CopyDoodles — or any copy cosmetics — if you want to increase response.  You’ll discover why his most successful campaigns are often hallmarked by BOTH where he uses CopyDoodles, and where he leaves them out…

Mike’s approach is to give you more than a simple tool that can boost response — it’s to hand you the strategy that makes the difference between “can boost response” to “WILL boost response.”

This is some pretty cool stuff…

And you’ll hear all about it in this LIVE! with Roy Interview…

Mike Capuzzi on CopyDoodles and How to Instantly Increase Your Sales and Profits with Copy Cosmetics:

[powerpress http://livewithroy.s3.amazonaws.com/lwr-mike-capuzzi.mp3]

 Links to additional Mike Capuzzi resources:

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John Fulwider on Building Your Business and Advancing Your Career Through Nonprofit Board Service

John Fulwider on Building Your Business and Advancing Your Career Through Nonprofit Board Service

John Fulwider on Building Your Business and Advancing Your Career Through Nonprofit Board Service

Have you ever wondered if there’s a specific path you can follow to do well for yourself while also doing good in the world?  Then you’re going to love this interview!

This interview marks two firsts for LIVE! with Roy…

  1. It’s the first ever in-person interview I’ve recorded…
  2. AND it’s the first time my guest expert and topic have been from outside the for-profit business world — in nonprofits…

John Fulwider is a friend and associate who’s heavily involved in the local Lincoln, NE entrepreneurial scene…  As well as with a large number of local, regional, and even national and international nonprofits.

He and I also often share office space at Fuse Coworking, in the Haymarket in Lincoln.

John regularly puts on workshops locally, on all sorts of topics related to nonprofits and those involved in them.  One of which — his most popular, as I understand it — is about how becoming involved with nonprofits can be a shortcut to success in your career (and business).  It’s aptly titled, “Advancing Your Career Through Nonprofit Board Service.”

Well, long story short, I attended this workshop.  I instantly recognized how valuable this content was.  And I asked John if I could lock him up in a room for an hour and get him to go through the presentation with me, so I could share it with you.  And voila…

When most people think of ways to advance their career or grow their business, they don’t think of going out and volunteering their time.

And yet…  In this interview you’ll discover how this may be one of the most powerful ways to fast-track your career and business success.

  • If you’re looking to prove yourself in a leadership role, in a way that could earn you more respect at work…
  • If you’re looking to connect with community leaders that could raise your business profile and spur growth…
  • Or if you’re simply looking for a way to apply your skills to doing good in the world…

This LIVE! with Roy interview could have a huge impact for you.

  • You’ll learn the number one consideration for becoming involved in a nonprofit (get this wrong and none of the benefits will come your way)…
  • You’ll be taken through a proving process of uncovering the skills and experience you bring that will make a nonprofit want your input…
  • You’ll discover how to get over that first — and hardest — hurdle of first contact (in a way that both turns you into a welcome part of the team, and doesn’t commit you to a lifetime of service if you discover you might not be the fit you thought you were)…

And by the time you’re done with the interview — if you follow along with John’s workbook — you’ll have an action plan in place to get started…  Both in terms of doing good and furthering a mission that’s important to you, and in enjoying all the personal benefit that comes from this work.

John Fulwider on Building Your Business and Advancing Your Career Through Nonprofit Board Service:

[powerpress http://livewithroy.s3.amazonaws.com/lwr-john-fulwider.mp3]

Links to additional John Fulwider resources:

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Scott Rewick on Getting an Unlimited Flow of New Customers, Cheap

Scott Rewick - the guy on the right - on getting an unlimited flow of new customers, cheap.

Scott Rewick – the guy on the right – on getting an unlimited flow of new customers, cheap.

Most businesses are missing huge opportunities to get new customers from the internet.

Sure, between Google and Facebook, you can buy your way in front of about 90% of internet users.  But it’s expensive.  Every business owner knows about these platforms.  So every business owner bumbles into them.  This drives up prices — and makes them among the most expensive ways to get new customers out there.

And besides, they’re only a fraction of the opportunities available.  In this LIVE! with Roy interview, you’ll learn how to quickly take a marketing campaign that’s working in one or two places online, and roll it out across the entire network.  Done right, this turns on a near unlimited flow of new customers, often for much cheaper than you can get them by barking up the same trees as every other marketer.

As you listen, you’ll discover…

  • The biggest over-looked, under-exploited web traffic opportunity today
  • The most effective ways to buy web traffic — from a guy who turned a profit spending $120 Million on traffic
  • #1 trick to make re-marketing and re-targeting work — low cost, high-results way to grab new customers
  • How to get your ad in your best potential customer’s inbox — without them coming to your site, or opting in
  • The resurrection of “cold” email marketing — why it worked before, why it died, and why email is coming back from the dead (and is more profitable than ever)
  • 365 days from now — what your life looks like when you know how to roll out winning campaigns
  • The most dangerous number in your business?  When you get this — it changes your thinking entirely…
  • Checklist of places to go to find huge quantities of new customers, affordably

Not only that, you’re going to get the one core idea that you need to understand if you want to take the success you’re having today and multiply it 2-, 3-, 10-times or more with Scott’s web traffic getting strategies.

You’ll hear it all on this LIVE! with Roy interview…

Scott Rewick on Getting an Unlimited Flow of New Customers, Cheap

[powerpress:http://livewithroy.s3.amazonaws.com/lwr-scott-rewick.mp3]

Get more from Scott…

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Brian Kurtz of Boardroom/Bottom Line on What 31 Years In The Trenches Teaches You About Marketing That Works

Brian Kurtz on What 31 Years In The Trenches Teaches You About Marketing That Works

Brian Kurtz on What 31 Years In The Trenches Teaches You About Marketing That Works

This is an instant “Hall of Fame” LIVE! with Roy interview.  You don’t have to be in direct marketing for long before you realize what a massive force Boardroom — now known as Bottom Line Publications — has been in the industry.  And for the last 31 years, Brian Kurtz has been in the thick of it.  First in the list department, then working his way up to the Grand Poobah of all things marketing.   (Or, Executive VP of Marketing, if you’re into boring titles!)

So what do you learn from 31 years in the trenches at one of the biggest, brightest, and most influential direct marketing businesses in the world?  And what does that teach you about marketing today — with all the new media and opportunities to reach out and connect with customers available to marketers?

You may be surprised at what you hear as you listen to this LIVE! with Roy interview with Bryan Kurtz — who history will inevitably look back on as one of the most influential direct marketers of the late 20th and early 21st centuries.

Listen and learn…

  • The dingy corner of the direct marketing business — sometimes spit on by highfalutin’ creatives — that can teach you more about how this biz works (and how to profit) than just about anywhere else
  • Why advertising awards are pointless — and the value in being an advertising snob (and why this lesson can actually screw with your results in some of today’s media)
  • The one thing Brian Kurtz did better than anyone else in the business — and what it teaches you about how to create massive success in the offline AND online “mail order” business
  • A weird “flag” potential customers are raising to tell you that they will respond to your marketing — even if they seem like they may not be your ideal target
  • The true story of the infomercial that boosted direct mail response rates — and how any marketer can use this trick for more profits, starting today
  • Why Boardroom hires the most expensive direct response copywriters on the planet — and considers it a bargain
  • What the Executive VP of Marketing at one of the world’s most successful direct response marketing companies — who make just about EVERY sale through marketing and marketing alone — thinks must be in every successful marketing piece
  • How to convert successful direct mail marketing for use on the internet — plus the big lesson that debunks common wisdom of internet marketing

Not only that, you’ll learn what marketing mediums Brian — one of the world’s most successful, most knowledgeable direct mail and direct response marketers — would use to start a business today.  (And the surprising avenues he would avoid!)  If you’re looking for the highest-probability of success in marketing today, you need to hear what he says.

You’ll hear it all on this LIVE! with Roy interview…

Brian Kurtz on What 31 Years In The Trenches Teaches You About Marketing That Works

[powerpress:http://livewithroy.s3.amazonaws.com/2012-12-18-brian-kurtz.mp3]

Links to additional Brian Kurtz and Boardroom/Bottom Line resources:

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Graham Jones on How Being an Internet Psychologist Will Grow Your Business

Graham Jones on How Being an Internet Psychologist Will Grow Your Business

Graham Jones on How Being an Internet Psychologist Will Grow Your Business

For this LIVE! with Roy Interview, we went international!  Graham Jones is a UK-based Internet Psychologist, speaker, author, and consultant.  He helps you generate more sales and profits through your website by understanding customer behavior.

What you need to understand, he says, if you want to be successful in your online marketing, is that the internet is not about psychology.  It’s about people.  It’s a human internet.  It’s about the actual users who are sitting down at their computer and visiting your website, social media page, or reading your emails.  Once you understand the people – who they are, what they want, and why they buy – the effectiveness of your internet-based selling efforts goes up.

What you’ll hear as you listen to this LIVE! with Roy interview are some surprisingly simple ways to think about your customer that will lead to better results from your marketing.

Listen and discover….

  • The personal touch – why your customer’s deepest need is to feel connected to you, from the word go.
  • Speed of “no” and how it can kill your website’s sales – when someone walks into a store, they will often give it minutes before they decide whether or not to buy; on your website, fractions of a second…  Here’s how to hook them fast.
  •  What the most successful internet marketers are doing to increase sales by increasing engagement – hint: this mirrors the retail experience of letting customers “touch” the merchandise before they buy it.
  • What customers want most when they engage with your company online.
  • Neuroscientist’s experiment proves the buyer’s decision making process – including the emotion-driven sale – is the exact same, online, offline, wherever…  (…  And what this means to you!)
  • What a clerk in a clothing store reveals about how to make your customers feel welcome (and increase their desire to buy) on your website.
  • Case studies: How to apply the lessons in internet psychology to your business (B2B, B2C – across a surprising swath of industries).
  • Big brands to watch on social media – and steal their strategies.
  • The secret of “purpose-driven” social media accounts – and how they allow you to reach out to current, prospective, and past customers to boost sales and build brand loyalists.
  • The most important marketing tool on the “human internet” – and you thought it was dead!

…  Plus you’ll learn the most important thing you need to do right now to drive all your online success going forward.  This is about giving you the exact tools and information you need going forward to give your customers the increasingly personal experience they are growing to expect.

Have you ever had a sales phone call where the person won’t stop using your name?  It’s supposed to make it more personal, but it just comes across as annoying!  Well, if you don’t do this last thing, that’s what your marketing is starting to feel like.  Good news: listen to the LIVE! with Roy interview and you’ll discover exactly how to deliver a personalized customer experience that feels genuine – and increases profits!

It’s all in this LIVE! with Roy interview…

Graham Jones on How Being an Internet Psychologist Will Grow Your Business

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Bryan Eisenberg on Persuasion Architecture and Maximizing Website Conversions

Bryan Eisenberg Maximizes Your Website Conversions

Bryan Eisenberg Maximizes Your Website Conversions

One of the things I love most about LIVE! with Roy is when I get to talk to someone who completely transformed my thinking years ago — whose ideas have made me and my clients a bunch of money — and share the conversation with you.

Bryan Eisenberg is one of those folks.  As you’ll hear in the interview, he was talking about web conversions when it wasn’t cool to talk about conversions.  When all any internet marketer wanted was more traffic, more traffic, more traffic.  But he thought, if you have a website that converts 1 out of 100 visitors into a customer, you have two ways to double your sales.  You can buy twice as much traffic, or get 2 out of 100 to become a customer instead.  And frankly, there are some very systematic and completely free ways you can use to get twice as many visitors to take action.  And they’re much easier and cheaper than getting more traffic.

That’s what you’re going to hear in this LIVE! with Roy interview.  How Bryan goes into his clients’ businesses right now and with tiny little changes helps them get a website that makes more sales and profits, almost instantly.

As you listen you’ll learn…

  • The Conversion Trinity — three incredibly simple questions you can ask as you look at a webpage to see the tweaks that will boost sales today
  • What to do with a highlighter on your website (your clients will never see this) to make it instantly more interesting to your target customer
  • How to prove your web designer is costing you money
  • What your customer asks in the first 1/2 second — subconsciously — when they see your ad or website
  • Why your promises to customers fail…  Then what to do to make them think “this is exactly what I wanted!”
  • Where “Add to Cart” falls short, and what to tell your customers to make them buy now
  • A plugin to get more traffic, more comments, and more social media engagement on your WordPress website (I implemented this immediately!)

…  And that’s just the beginning!  Because you’ll also discover the core, fundamental lesson that completely transforms how you think about creating websites — that once you put it in practice (today!) will make your ideal customers flock straight to you and your product.

It’s all in this LIVE! with Roy interview…

Bryan Eisenberg on Persuasion Architecture and Maximizing Website Conversions

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Amanda Collins on How to Make Your Customers Fall in Love with You

Amanda Collins Reveals: How To Make Your Customers Fall in Love With You

Amanda Collins Reveals: How To Make Your Customers Fall in Love With You

You’re in for a treat.  I was introduced to Amanda Collins through Dave Sherman of Infusionsoft, another LIVE! with Roy guest.  She specializes in creating content that makes customers fall in love with your business.

I know, that may sound a bit odd.  But it’s exactly what she does.  You see, most of us (me included, sometimes) spend a lot of time and energy in getting out the formal message of our business.  And while you have to have that for customers who are looking for it, it is largely irrelevant in building trust, liking, and a relationship that will lead to a lifetime of profits.  If we want to build a relationship with customers that will keep them with us for life — regardless of competition that moves in and out of the market — we have to move beyond the mere business of our business, and do things that make our customers fall in love with us, as people.

And this doesn’t necessarily come from your sales messages (although it can be included).   Rather, it comes from all the other content your customers see from you.  Blog posts, articles, PR, social media posts, email newsletters, and beyond.  But you have to do it right, or you might as well not be doing it.

On this LIVE! with Roy interview, you’ll discover…

  •  The 3E secret to creating content that hooks readers, in any medium
  • How to get intimate with your customers — and get more clients and business as a result
  • A different way to do press releases…  That the media loves and will give you coverage for!
  • Which social media sites are right for what kinds of business
  • Google loves one social media site and gives it preference for SEO — find out which one
  • Dominate a niche market in Google — with an unexpected “broadcast”
  • What people care about when dealing with businesses on Twitter, Facebook, and other social media
  • Crowd-sourcing your social media strategy — how Amanda did it

This simple change Amanda shares with you can be completely transformational to your marketing, advertising, and selling efforts.  Do it right, and you’ll find you suddenly have a brand new relationship with clients and customers where they’re happy to hear from you, will call you to simply see how you’re doing, and are eager to do more business with you, more often.

It’s all here in this LIVE! with Roy interview…

Amanda Collins on How to Make Your Customers Fall in Love with You

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Links to more from Amanda Collins:

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Joshua Boswell on the 12 Steps to Growing Wealthy, and Staying Happy While Doing It

Joshua Boswell Will Show You The 12 Steps to Great Wealth

Joshua Boswell Will Show You The 12 Steps to Great Wealth

If you’ve ever wondered what it takes to get and stay wealthy — without sacrificing your health, happiness, family, or other important parts of your life — you’re going to love this interview.

Two years ago, in a Florida hotel, I sat down over breakfast with copywriter and marketing consultant Joshua Boswell.  We talked about a lot of things, but one thing he mentioned completely jumped out at me.

It was his “secret project.”

You see, Joshua’s story is a true rags-to-riches tale.  I won’t ruin it because he bares all in the interview — so you’ll have to listen for the juicy details.  But somewhere along the way, Joshua decided he was going to break the cycle.  That there had to be a better way.  That all the social, emotional, and financial poverty his family had faced growing up would NOT be a part of his life.  Which led him to the self-help niche, and greats like Napoleon Hill.  And then on to a personal study of greatness.

This is skipping ahead a few years, but as Joshua rose the success ladder, he went from simply admiring those who had built a life of abundance, to knowing many of them personally.  And over the last few years, Joshua made it his mission to sit down and interview them about where they came from, what they’d been through, and how they rose to great success.

Like Napoleon Hill who was set on this task by Andrew Carnegie, Joshua compiled what he learned.  He didn’t do anything publicly with these interviews.  Rather it was his secret project, gathering the wealth of knowledge as he went.

Now, after years of pursuit…  Years of sifting, sorting, compartmentalizing, extracting, and systematizing these lessons…

Joshua has started to share.

When I heard that he’d finally broken his silence on this secret project, I tracked Joshua down and got him to share these juicy details on this LIVE! with Roy interview…

  • The “High Definition Action System” and how super-achievers manage their time, tasks, and workloads
  • 6 important things — How a silly-simple to-do list can completely transform your self-image
  • The roots of extraordinary accomplishment…  Do you have the makings of a superstar?
  • “Planting the farm” — what you can do today, that may not look like much, that could make you rich in a few years time (you may have heard that “acorns grow to be great oaks” and Joshua will show you the acorns of wealth-building)
  • 12 definitive steps to achieving great wealth… And how to work through them in a way that keeps your sanity, happiness, and great relationships with your loved ones
  • The “exponential leap” pattern of success…  If you’ve been working at building wealth for years without the results you wanted, this by itself is reason to hold hope and belief you will still get there (faster than you may think)
  • Feel like a fraud after you’ve experienced some success?  So does EVERYBODY who out-achieves their family and peers…  How to deal with it in a way that makes sense, and that can trigger another breakthrough wealth explosion
  • The one single word that carries you through the ups and downs of the high-achievement journey…  And attracts greater success and happiness to you

Napoleon Hill’s Think and Grow Rich sold millions of copies because it provided a simple and direct way to happiness and wealth.  Because of the unique way Joshua has approached discovering and sharing his 12 steps to achieving greater wealth — while taking care of all the other critically important areas of living a healthy, balanced life — I believe he will transform just as many lives.

Including yours.

Starting when you listen to this recording.

You’ll hear it all on this LIVE! with Roy interview…

Joshua Boswell on the 12 Steps to Growing Wealthy, and Staying Happy While Doing It

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Link to Joshua Boswell’s additional resource:

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Jay White: The World’s Best Email Autoresponder Copywriter, And He Writes Like A Girl

Jay White: The World's Best Email Autoresponder Copywriter

Jay White: The World’s Best Email Autoresponder Copywriter

Meet Jay White, and you’d never imagine he’s been the secret weapon of marketing gurus like Alex Mandossian, Rich Schefren, Jeff Walker, Joel Comm, Stephen Pierce, Jay Abraham, and others.  He’s just another friendly guy from Missouri, in department store jeans and a casual golf shirt.  He prefers pickup trucks to Porches.  And though he likes to golf 2-3 times a week (minimum), he’s not “country club.”

And yet, for years Jay has been the guy the gurus call on when they need email copy that converts opt-ins into buyers.  When they want to connect with their audience in a way that builds trust and the relationship.  When they want emails that get opened, get read, and pass the reader through with no resistance into the sales message itself.

Jay’s start in writing autoresponder emails was an interesting one.  In fact, on his very first project, Alex Mandossian told him — practically in a single breath — that he was both the best autoresponder copywriter he’d ever seen, and that Jay wrote like a girl.  Listen to Jay tell it in this LIVE! with Roy interview, and you’ll discover why that was a huge compliment coming from Alex.  You’ll also hear:

  • Why emotion is absolutely critical in writing sales copy — and especially your emails
  • How to build trust with your readers and prospects — Jay’s “water cooler” technique makes this way easier than you might imagine
  • THE biggest mistake nearly every email marketer makes (and how to fix it, fast)
  • How to use weird, seemingly non-relevant stories from the news and your personal life to form deep, lasting connection with readers…  And sell more!
  • What the heck is an autoresponder?  Why is this perhaps THE most important email marketing tool?  And how do you use them?
  • Every autoresponder email has one critical goal — it’s the most important part of creating autoresponders — here’s what it is and how to do it right
  • Shortcut speed secrets to writing autoresponder copy that converts (Jay uses his formula to write 2-3 emails an hour — if not more — and they consistently wow clients and hook readers)

Jay has simplified writing high-interest, high-conversion autoresponder email copy into a formulaic process.  He’s shown countless writers and business owners how to “write like a girl” for maximum impact.  (And, if you ARE a girl or you write like one already, how you can improve results by learning to “write like a boy,” too.)

I personally have ingrained many of Jay’s techniques into my writing since meeting him and learning from him years ago.  And they’ve made me dramatically better as a writer — and a sales copywriter.  If you want to write the type of email copy that draws in readers, builds a deep connection, and has them buying from you over and over again — Jay’s interview is a must-listen.

It’s all here in this LIVE! with Roy Interview…

Jay White: The World’s Best Email Autoresponder Copywriter, And He Writes Like A Girl

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Links to additional Jay White email copywriting resources:

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