You’ve probably never heard the name Tony Policci. And he likes it that way. Though I’m certain you’ve heard of many of his successful clients. For one, he was instrumental in the earliest high-growth years of Joe Polish’s Piranha Marketing. He’s worked personally with Dan Kennedy, Gary Halbert, Jeff Paul, Yanik Silver, Michael Gerber, and […]
I’ll admit, I’ve been a huge fan of Infusionsoft for a long time. Since well before I was a customer. Because it’s the only marketing automation, customer relationship management (CRM), and sales force management software that was built — from the ground up — to support small businesses that really understand direct marketing. So you […]
You’re going to love this one. Direct mail is anything but dead. In fact, if anything, it’s the one medium left that lets you still get your prospect’s undivided attention. At least for long enough to prove you deserve it. And this guy knows how to make direct mail work! On this LIVE! with Roy […]
I’ve been a marketing consultant and direct response copywriter for publishers and information marketers for the better part of a decade. And I’ve been highly-successful at it — both in terms of results generated for clients and respect and recognition I’ve received. And yet, when I decided it was time for me to branch out […]
In 1994, Ken McCarthy put on the first ever seminar on marketing on the internet, in the heart of Silicon Valley. At this seminar, he covered the breakthrough technologies of banner advertising and email marketing. He covered the importance of calculating click-through rates. He taught that the internet is, at its core, just another medium […]
